Best Western Spreads Love, Kindness Across Asia with “Share Loving Kindness” CSR Event
Lopburi (Thailand) – October 12, 2018 (travelindex) – Best Western Hotels and Resorts has continued to spread love and kindness across Asia with another successful charitable initiative to support under-privileged children in rural Thailand.
In the two-day “Share Loving Kindness” CSR event, Best Western’s Asia head office and hotel associates traveled to Thailand’s Lopburi province to deliver much-needed support and supplies, including sports equipment, to two local schools: Wat Dong Sawong School and Lopburi Panyanukun School. This was followed by a visit to Wat Prabatnampu. At all three locations, the team was able to spend time with the children, playing games and learning about their lives, hopes and dreams.
In total, Best Western’s team, friends and family members donated funds and equipment worth THB 120,000 to the community. This will help to improve educational standards and support local families, teachers and carers, whilst bringing smiles to faces of local children.
“CSR is an integral part of Best Western’s activities. As a global company, we aim to make a real and sustainable difference in every destination in which we operate. Our charitable mission to Lopburi province helped to ‘Share Loving Kindness’ by supporting the people who need it most and providing new opportunities for local children. I would like to thank all the Best Western team members who contributed to this occasion, including the volunteers and everyone who made donations,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
This rewarding mission marks the latest in a series of CSR initiatives undertaken by Best Western in Asia. In the future, the company will continue to provide for local communities as part of its global “Best Western For A Better World” program, which supports charitable efforts and worthwhile causes all around the world.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260