Global Tourism Economy Forum Explores New Business Matching Possibilities at ITB China

Global Tourism Economy Forum Explores New Business Matching Possibilities at ITB China

Shanghai (China) – May 24, 2019 ( – Global Tourism Economic Research Centre continues its promotion of Global Tourism Economy Forum at ITB CHINA for consecutive years. Held at Shanghai World Expo Exhibition and Convention Center on May 15-17, the Centre leveraged ITB CHINA 2019 to initiate contact with over 850 designated Chinese buyers, overseas tourism enterprises and organizations. GTERC made an engaging presentation about the Forum with interactive games at its booth. Prominent local and international tourism enterprises such as Air China, China International Travel Service (CITS), China Travel Service (CTS),, LY.COM,, CITS American Express Global Business Travel, Wyndham Hotels & Resorts and Plaza Premium Group, as well as news and trade media agencies such as PR Newswire and, were familiarized with the GTEF’s role as an effective tourism cooperation and exchange platform bringing China to the world and vice versa. Program details of GTEF 2019 and related events were also introduced convincing key tourism stakeholders to capitalize opportunities brought by the Forum.

During the fair, GTERC also attended a pre-event business matching workshop organized by European Tourism Association (ETOA) to deepen mutual cooperation. Besides, GTERC also met representatives of European Travel Commission (ETC) and attended in working meetings with GTEF 2019 Partner Countries Argentina and Brazil to discuss collaboration details.

GTEF is the top-notch international exchange and cooperation platform designed to promote sustainable development of the global tourism industry with a focus on China, utilizing Macao as a bridge between China and the world to connect people and forge partnerships, as well as a strategic tourism hub of the Guangdong-Hong Kong-Macao Greater Bay Area. Theme of each Forum edition is carefully designed, guide tourism stakeholders worldwide to seize the first opportunity from relevant aspect of tourism economy. Scheduled in MGM COTAI, Macao on October 13-15, GTEF 2019 will present the theme “Tourism and Leisure: Roadmap to a Beautiful Life”, introducing Argentina and Brazil as Partner Countries and Jiangsu as Featured China Province. Ministers of sports, culture and tourism, top international corporate leaders and experts will gather together to discuss latest tourism policies and trends, analyze the implications to future tourism development from the pursuit of healthy lifestyle among millennium consumers, and share the success stories that integrate tourism, recreation, leisure and sports elements. GTEF 2019 strives for inspiring delegates to think of new ideas and innovative models, fostering broader industry cooperation, and catalyzing the transformation and upgrading of tourism products and service experiences. GTEF welcomes tourism stakeholders worldwide for leveraging its multiple-purpose platform to seize the immense opportunities from the exponential growth of tourism and leisure, wellness and sports, and capitalize on the intriguing interplay potential of China-Latin America tourism market.

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About Global Tourism Economy Forum
The Global Tourism Economy Forum (GTEF) is hosted by the Secretariat for Social Affairs and Culture of the Macao SAR Government, in collaboration with World Tourism Organization (UNWTO), co-organized by the China Chamber of Tourism under the authorization of All-China Federation of Industry and Commerce (ACFIC), co- organized by Macao Government Tourism Office (MGTO), and coordinated by Global Tourism Economy Research Centre (GTERC). GTEF’s supporting units include the Ministry of Culture and Tourism of the People’s Republic of China, All-China Federation of Industry and Commerce (ACFIC), the Liaison Office of the Central People’s Government in the Macao SAR, Office of the Commissioner of the Ministry of Foreign Affairs of the People’s Republic of China in the Macao SAR, World Travel and Tourism Council (WTTC), Pacific Asia Travel Association (PATA), World Tourism Cities Federation (WTCF) and European Travel Commission (ETC).

Since its inception in 2012, GTEF has successfully established itself as an influential high-level cooperation platform to promote sustainable development in the global tourism industry with a focus on China. To date, GTEF had received more than 10,783 participants from 89 countries and regions, including delegations from 147 provinces and cities of Mainland China; and 570 internationally renowned speakers.

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